Great content gets read.

Great SEO gets found.

Let's do both.

Hi, I’m Iza!

I'm a Copy & SEO Lead, strategist, and recovering overthinker who believes great writing should do more than sound good. It should perform.

With 5+ years of experience across writing, content strategy, and leadership, I've helped brands grow from invisible to unmissable.

Writing Portfolio
Editing Portfolio
Leisure Writing

Experience

Copy / SEO Lead (Fresh Prints)

February 2025 - Present

  • Contributed to publishing 84 blogs in one year vs. 45 the year prior

  • Grew blog traffic from 4,000 to 12,000+ monthly visitors

  • Pioneered an AEO content strategy from scratch and lifted AI visibility from 12% → 25% in just 3 months

  • Optimized site copy across Help Center, Chapter, School, and collection pages for organic search discovery

  • Improved average keyword position from 45 → 9 and grew top-10 keyword count from 655 → 1,292

Content Lead (BAMF Media)

October 2023 - January 2025

Content Creator

October 2021 - Present

  • Pursuing my passion for content creation across multiple platforms (podcast, Instagram, TikTok, YouTube)

  • Filming, editing, and posting own content through a project management system

Content Writing Lead (BAMF Media)

January 2021 - October 2023

Content Writer (BAMF Media)

August 2020 - January 2021

Social Media Manager (McPaul)

July 2020 - August 2020

Virtual Assistant (HoliGamE)

April 2021 - July 2022

Full Resume

Client & Team Feedback

  • "Special shoutout to Iza - as [client] made working with her a condition of continuing - he's super impressed with your content."

    M. M. (Team Supervisor)

  • "Huge shout out to Iza for her willingness and commitment to client success and staying up late to hold a content strategy call with me and one of our new clients. The client was super appreciative and recognized Iza and the content team for their amazing copy they have been providing!"

    S. W. (Team Member)

  • "I am so excited for all the brand and content work! Thank you for driving this forward and being so creative in the process."

    M. S. (Client)

  • "Her ability to work well with anyone and make them feel valued and heard is unparalleled. Her talent and work ethic rival many CEOs and founders I've worked with over the years."

    H. W. (Team Supervisor)

  • "The way she showed her passion and knowledge in writing content that seemed mundane for me at the start was so inspiring that it showed me how important this work truly is."

    A. C. (Team Member)

  • "Thank you Iza for stepping in to add more content to client boards and to enhance interactions. Your leadership in stepping up and taking responsibility sets a great example for the rest of the team."

    H. G. (CEO)

  • "I love the fact that you read my brief. I say this on calls all the time. Well done, Iza"

    Z. S. (Client)

  • "She always led by example, keeping a high bar for LinkedIn posts with impeccable storytelling. Every writer reporting to her never had to wrory about not having the necessary resources to create posts tailored to clients across multiple industries."

    H. W. (Team Supervisor)

  • “Reviewed and approved. Couple with minor edits. These were impressive Iza. Well done."

    Z. S. (Client)

  • "Iza's drive to not only improve her own skills but also inspire and teach others to do thesame was a big reason our writing team was so successful."

    H. W. (Team Supervisor)

I'm also chronically online

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I'm also chronically online *